SEGA Officially Unveils Danica Patrick in Sonic & All-Stars Racing Transformed

Though we recently caught a glimpse of race car driver Danica Patrick as she will appear in Sonic & All-Stars Racing Transformed, SEGA had yet to debut her in-game appearance officially. But what a difference a few days makes, as now we not only have three screens of her in action, but word of a special Hot Wheels promotion and a video, too:

Looks like SEGA is going for something of a “girl power” theme here, with Patrick sticking it to Eggman after he torments Amy Rose and Ulala on the track, then going on to challenge Sonic for first.

In addition to appearing in the game and the comic book tie-in from Archie Comics, Mattel’s Hot Wheels will also be producing a special edition die-cast toy vehicle version of Patrick’s custom “Danicar,” which will be available with the purchase of the game at selected retailers in the U.S. and, as confirmed with SEGA, in Canada as well. Here is the die-cast version of the car (which actually differs a bit from the in-game representation):

“Using Danica Patrick’s existing relationship with Mattel and Hot Wheels, we were able to extend our brand beyond the Sonic & All-Stars Racing Transformed game universe and into consumer products with the creation of this custom toy,” said SEGA of America Senior Director of Marketing, Marcella Churchill. “The Hot Wheels brand has a reputation for developing beloved childhood toys and our partnership will undoubtedly ignite this nostalgia amongst fans when they get to race this transforming vehicle within the game.”

“We are incredibly excited to link two iconic brands like Hot Wheels and SEGA’s Sonic the Hedgehog together for the first time,” added Mattel’s Vice President of North America Boys and Games Marketing, Matt Petersen. “The new ‘Danicar’ is a unique vehicle that combines style elements from Danica Patrick and Sonic the Hedgehog with the outrageous design that Hot Wheels is known for – resulting in an in-game vehicle and diecast toy that all of our fans will love.”

Sonic & All-Stars Racing Transformed is still– *ahem* –on-track for a November 18th release on the Xbox 360, Wii U, and PlayStation 3, though as the trailer reveals at the end, transformed racing on the go will have to wait a little longer; the Nintendo 3DS and PlayStation Vita version are now boasting a December 11th release date, and the PC version remains unknown.


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