Nintendo Reveals Wii U Deluxe Digital Promotion for North America

After revealing the promotion on a previous Nintendo Direct for the Japanese region, Nintendo of America has come forth with their plans for the Wii U Digital Deluxe promotion. And better still, it includes Canada!

The way it works is that those who purchase the $349.99 Wii U Deluxe Set (the black one which includes more memory, extra accessories, and Nintendo Land packaged in) will be able to earn points for making downloadable digital purchases, and in turn, be able to redeem those points for further purchases.

All Wii U Deluxe Set owners who purchase digital content for Wii U, including downloadable games in the Nintendo eShop for Wii U and download codes sold at select retail stores, will earn points with a value equivalent to approximately 10 percent of the Nintendo eShop list price of each purchase. For example, a game priced at $59.99, such as New Super Mario Bros. U, would earn 599 points. For every 500 points they earn, participants will receive a code worth $5 in credit to be used in the Nintendo eShop for either Wii U or Nintendo 3DS. Points will be earned on all digital purchases made on a Wii U Deluxe Set from Nov. 18, 2012, until Dec. 31, 2014. When the Deluxe Digital Promotion website launches in December, participants can see the points they’ve earned and receive codes for Nintendo eShop credit by signing in with their Nintendo Network ID and password. Codes must be received at the website by March 31, 2015. Received codes must be exchanged for Nintendo eShop credit on Wii U or Nintendo 3DS by June 30, 2015. Nintendo eShop credit on Wii U and Nintendo 3DS does not expire.

Nintendo notes that both first-party content published by Nintendo and that by their third-parties will qualify for the promotion. However, purchases made from the Wii Shop Channel, Nintendo 3DS eShop, and the basic Wii U set will all be ineligible for the promotion.

“From day one, we want Wii U owners to experience the full breadth of great downloadable games and content available for the console,” said Nintendo of America’s executive vice president of Sales & Marketing, Scott Moffitt, in a press release. “The Deluxe Digital Promotion is our way of encouraging Wii U Deluxe Set owners to explore the Nintendo eShop and discover how Wii U offers an incredible combination of fun, innovation, convenience and value.”

Regarding Canadian participants, the promotional website states “Canadian residents are eligible for the Deluxe Digital Promotion, and can receive a code for $5 CAD in Nintendo eShop Credit per 500 Points,” which sounds pretty much the same as the U.S. version.

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