SEGA Announces Sonic & All-Stars Racing Transformed Hot Wheels Promotion, But…

Some of you may remember that a couple of months ago, we got our first peek at NASCAR racer Danica Patrick’s in-game appearance in Sonic & All-Stars Racing Transformed, and with it, a look at a GameStop-exclusive promotion to receive a free Hot Wheels “Danicar” die-cast toy with the purchase.

Fast-forward about a month and some change to the game’s launch on November 18th, and if you picked up a copy of the game, you might have noticed something: No Danicar toy. It had been confirmed to me by SEGA that Canada would be included in the promotion, so perhaps it was cancelled?

As it turns out, not at all.

On December 10th, 20 days after the game was launched (18 after the Wii U version), they issued the following in a press release:

SEGA of America® DEBUTS exclusive Hot Wheels® promotion at Gamestop with the purchase of SONIC & ALL-STARS RACING TRANSFORMED™

Limited Edition Diecast “Danicar” Available Only at GameStop

SAN FRANCISCO – December 10, 2012–SEGA® of America Inc., Mattel, Inc. and the iconic Hot Wheels® brand have developed a unique partnership to further enhance the racing experience of Sonic & All-Stars Racing Transformed. Available exclusively at GameStop, fans who purchase the game for the Xbox 360® video game and entertainment system from Microsoft, PlayStation®3 computer entertainment system and Wii™ U system from Nintendo, will receive a limited edition diecast “Danicar” free. The exclusive gift with purchase promotion will begin on December 9 and will continue while supplies last at the more than 4,400 GameStop locations nationwide and online at

This promotion builds upon the in-game presence of NASCAR racer Danica Patrick, who races a custom transforming electric green Hot Wheels® vehicle, designed to navigate the dynamic land, sea and air environments. The unique vehicle combines style elements from Danica Patrick and Sonic the Hedgehog with design inspiration from Hot Wheels®.

“We are so excited to be able to reward gamers who purchase Sonic & All-Stars Racing Transformed with a free diecast ‘Danicar’,” commented Marcella Churchill, Senior Director of Marketing, SEGA of America. “Through this partnership with Hot Wheels, SEGA was able to extend our brand beyond the game universe and into consumer products with the creation of this custom toy.”

Sonic & All-Stars Racing Transformed is a thrilling new racing experience featuring Sonic the Hedgehog, Danica Patrick, Disney’s Wreck-It Ralph and a fantastic cast of SEGA All-Stars. The racing adventure allows players to race through land, air and water in the new dynamic tracks inspired by classic SEGA video games.

From what I’ve seen, this promotion does not appear to be retroactive, meaning that those who purchased the game in the two week-plus span will either have to purchase the game again if they want the car, or to try their luck on eBay. As one might expect, this has upset a number of fans who did indeed purchase the game before the promotion began (I can relate with my own story involving pre-ordering a Mega Man game from Capcom), though it more often seems to be on principle than due to any desire to actually own the Danicar.

Some are saying that they’ve had luck with pre-ordering the upcoming PlayStation Vita and Nintendo 3DS versions, as well as letting the GameStop employees know of their previous purchase with a receipt, scoring the car that way. However, by those accounts, it sounds as though these methods may be at the discretion of the manager or cashier.

Regarding its availability in Canada, I was reassured before running this story that the promotion “should be” available here. The website’s pages for the game make no mention of the promotion at all, though it is an in-store only offer. With that in mind, I made a quick call to the local EBGames, who informed me that they do not have the Danicar available.

SEGA suggested the possibility that since there is a limited supply of the toy that perhaps it was sold out. However, according to the EBGames employee I spoke with, they had not received any at all as of this third day following the start of the promotion.

In the end, the big takeaway from this story is that the car might be available in Canada, but you should definitely call ahead to any EBGames stores you might be planning to visit before wasting your gas or bus fare trying to find a store which has it if you’re interested.

In-package Danicar picture source: The Sonic Stadium


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David Oxford

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