Nintendo Taking E3 2014, Best Buy by Storm

Events and ‘non-stop programming’ on tap for the big event.

Last year, Nintendo did the unthinkable– twice over. Not only did they not host a press conference at the Electronic Entertainment Expo in Los Angeles, but they invited fans around the United States and Canada to get in on the action with exclusive E3 demos at their local Best Buy.

This year, they’re not only repeating those successful experiments, but doubling down with some new events as well.

“We demonstrated last year that we are never afraid to reinvent a proven tactic or to break completely new ground if we believe it will provide the best experience for our fans, followers and partners,” said Nintendo of America’s president and chief operating officer, Reggie Fils-Aime. “So, whether you’re attending E3 in person or joining online, there’s an amazing lineup of games, experiences and events coming your way.”

To that end, four different experiences will be united under the banner of “Play Nintendo” for E3 2014.


Following on the success of last year’s special E3 Nintendo Direct, the company is building on that approach with what they call the “Nintendo Digital Event.” Described as “a new kind of video program that will reveal and provide further detail about the gaming experiences on the way for Nintendo platforms in 2014 and beyond,” the Nintendo Digital Event will air at 9am PT on Tuesday, June 10th.


The news doesn’t stop there, however. At E3 2014, the “Treehouse”– Nintendo of America’s Product Development department– will offer fans a deeper look at Nintendo’s biggest titles from the expo. Live and unscripted from Nintendo’s E3 booth, this new program will be streamed live during all the hours of the show with in-depth looks at their various game demos.


Besides Mario Kart 8, which will already be released by the time E3 rolls around, the biggest title on the mind of many a Nintendo fan is Super Smash Bros. To commemorate the 2014 arrival of the new Nintendo 3DS and Wii U installments of the series, Nintendo is inviting 16 of the most skilled Super Smash Bros. players around to the NOKIA Theatre in Los Angeles for a Wii U Super Smash Bros. tournament. The tournament will be streamed live online, showing new characters clashing with existing favourites for the first time.

“More important than declaring a winner, however, this event is a celebration of all things Super Smash Bros., and a great way for new and veteran fans to take part in a tribute to this legendary franchise.”

Information regarding the 16 competitors, the identities of the announcers, and how the tournament can be viewed in person and via webcast is still to come.


What could be better than watching the best of the best square off in the Super Smash Bros. arena? Playing it yourself, of course, and Nintendo is following up on last year’s successful Best Buy demos by letting fans get their hands on Super Smash Bros. on Wii U for the first time.

Incidentally, if they’re running with just the one game this year, hopefully that will help streamline things a bit– the wait to play one of last year’s four titles was absolutely killer. Maybe feedback from last year’s event will things go more smoothly– more kiosks, perhaps? One can hope!

No information is available yet as far as which Best Buy locations are hosting these Super Smash Bros. Smash-Fests, but I’ll keep you posted as soon as I hear anything.


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David Oxford

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