Nintendo of Canada Sponsors National Karting Champion with Mario Kart 8

Presented with custom helmet, branded kart and racing gear.

Looks like Canadian Karting Champion Jeffrey Kingsley might not need that red shell after all, now that his helmet is decked out in all sorts of items from Mario Kart 8.

While Nintendo of Canada’s sponsorship of Kingsley was announced previously, Nintendo of Canada today revealed in a press release that this would entail some new gear as he continues on his path through the 2014 and early 2015 go-karting circuit. During the races, Kingsley will now don a new custom-designed helmet. Created by Vancouver’s We The Collective Design and painted by California’s Troy Lee Designs, it will join a new racing suit and kart which each sport new Mario Kart 8 and Wii U branding.

Nintendo has congratulated Jeffrey Kingsley on his recent win at the Rotax DD2 National Finals in Mt. Tremblant, Quebec, at the ASN Canadian Karting Championships, August 21-24, 2014. This winning podium position secured his title as the Canadian National Karting Champion and his place on Team Canada for the Rotax Max Challenge Grand Finals in Valencia, Spain this November.

“Nintendo engaged Jeffrey with a sponsorship opportunity because he is dominating on the track and one of Canada’s greatest kart racers,” explained manager of communications & partnerships for Nintendo of Canada, Matt Ryan. “Mario Kart 8 is a great fit to be the sponsoring brand of a karting champ and we are excited to watch him compete on the Canadian and world stage. “

You can check out Nintendo of Canada’s Jeffrey Kingsley album on Facebook and keep up with the latest racing updates with @NintendoCanada on Twitter. For more info on the sponsorship, click here.


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