amiibo Wars: Episode III – A New Hope

The final word from Nintendo?

The past week has been rife with confusion and frustration among Nintendo fans, particularly those wishing to take part of the company’s new amiibo figure initiative to the fullest.

Rumors have sprung up from various retail sources stating that certain figures, including Animal Crossing‘s Villager, Wii Fit‘s Wii Fit Trainer, and Fire Emblem‘s Marth would no longer be available following the initial shipment selling out. While it was known that the shelf life for certain figures would be indefinite, no one expected that they would be so very, very brief, especially going right into the holiday season.

Following contradicting statements, Nintendo (as a whole, not just one representative) has issued the following (final?) statement regarding the amiibo situation:

Some amiibo were very popular at launch, and it is possible that some amiibo in the United States, Canada and Latin America may not be available right now due to high demand and our efforts to manage shelf space during the launch period. Certain sold-out amiibo may return to these markets at a later stage. We are continually aiming to always have a regular supply of amiibo in the marketplace and there are many waves of amiibo to come.

It’s a hopeful albeit vague statement, one which still leaves several questions unanswered. On the bright side, this may very well be one of those cases where the court of public opinion comes into effect– in other words, time to tell Nintendo just what we want through social media, and hopefully influence future shipments of these desirable interactive nicknacks.

On Twitter, you’ll want to make your love of Marth, Villager, Wii Fit Trainer, or even any of the upcoming characters known to @NintendoCanada and @NintendoAmerica. A hashtag might be in order, if there isn’t one already. “#WeWantAmiibo”, perhaps (the fact “amiibo” isn’t supposed to be capitalized aside)?

On Facebook, you can (politely; you’ll get more flies with honey than vinegar, and all that) make your feelings known on Nintendo’s Facebook page as well as Nintendo of Canada’s version.

The two seem to share an Instagram as well. “Tag your Nintendo photos with #nintendo to be part of the story!” Do that with your saddest expression in front of a (Insert amiibo here)-less amiibo shelf– or, conversely, your happiest expression if you find one of the now-rare ones– and maybe add a tag for your favorite hard-to-find character, and maybe that will help tell Nintendo just how much demand there is for some of their unsung (but much beloved) heroes of pixels and plastic.

Nintendo’s amiibo figures may be stationary, but now is definitely the time for a movement!


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David Oxford

David Oxford is a freelance writer of many varied interests. If you're interested in hiring him, please drop him a line at david.oxford (at)